Projects

Here you will find other projects that I have completed, both individual and collaborative. The projects include a broad range of digital marketing topics such as brand storytelling, digital marketing strategies, brand audit and social media analysis.

Due to data privacy, all collaborative pieces of work featured on this website have been given public approval.

A PESTLE analysis of Starbucks’ digital marketing techniques surrounding sustainability

This project critically analyses Starbucks' digital marketing techniques in relation to sustainability and provides future recommendations.

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Fever-Tree Brand Storytelling and Audit

This project analyses the brand storytelling of renowned drinks company, Fever-Tree providing a brand audit.

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The rise of cleanfluencers - a dialectical analysis

This project provides a brief introduction into the online phenomenon of cleanfluencers and how the influencer lifestyle is portrayed through social media.

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Cross-cultural impact on advertising strategies: a critical analysis of intercultural communication present in the automotive industry

This paper critically analyses the digital marketing techniques that Volkswagen uses in relation to intercultural communication.

Click the here to access my paper!

Projects

A PESTLE analysis of Starbucks’ digital marketing techniques surrounding sustainability

Fever-Tree Brand Storytelling and Audit

The rise of cleanfluencers - a dialectical analysis

​Cross-cultural impact on advertising strategies: a critical analysis of intercultural communication present in the automotive industry

Cross-cultural impact on advertising strategies: a critical analysis of intercultural communication present in the automotive industry